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Measure What’s Meaningful

We help tech orgs navigate AI’s real-world messiness — not with dashboards, but with insights that:
Inform better procurement and deployment
Drive responsible adoption
Fuel measurable robustness

All grounded in real users, not lab tests.

Civitaas Insights is incubated within Humane Intelligence.

AI is evolving fast — but our ability to evaluate its real-world impact isn’t keeping up.

The further we get from the AI stack, the more complex the questions become — and the less effective current tools are at answering them.

THE PROBLEM

Why current approaches fall short — and what’s needed instead.

AI STACK

Current AI evaluation paradigms primarily focus on immediate system outputs — but stop there.

DEPLOYMENT CONTEXT

Few evaluations assess how people actually engage with AI in real-world environments.

Civitaas tools address all three levels — from output to context to societal impact.

MULTI-SECTOR

This narrow lens can lead to missed opportunities, unexpected outcomes, higher development costs, and reputational risk — across industries.

Civitaas Adaptive Toolkits

help you conquer the AI assurance bottleneck and give your AI insights the ultimate glow up.

Gain a deeper understanding
of what AI does for your organization and customers.

Make informed decisions
about responsible and reliable AI procurement, development, deployment, oversight, and adoption.

The Solution

WHAT :

Our toolkits enable objective visibility into what happens when people use your AI products in the real world.

HOW :

We collect detailed, real-world data about how your AI products perform during interactions under normal or adversarial conditions*. 

WHY :

Learn which AI features provide the most value, how users repurpose your product in new ways, the key risks that require focus, and whether your mitigations achieve their aims.

Before Civitaas

AI testing conducted by AI

Complex outputs require translation to your use cases

Testing conducted in siloes walled off from real world conditions

Narrow outputs & rigid testing paradigms require repeated testing

Performance of model capabilities on conceptual tasks

With Civitaas

People interacting with AI systems in simulated sandbox environments

Outcomes directly transferable to your organizational goals

Multi-stakeholder collaborative process

Adaptive application eases development of targeted solutions

Measures real-world robustness, risk, and benefits

Our Approach

Context Specification

Collaboratively identify challenges and desired goals for your AI product

Design & Development

Simulate product deployment, focus, context, and relevant risks

Deployment

Collect and analyze interaction data to assess the utility and robustness of your AI product(s)

Deliverables

Assessment outcomes, scores, and metrics to support actionable insights 

Real-World Use Cases

Our testing and evaluation pipeline is designed to capture, leverage and improve understanding about people + technology in the real world. Our resulting insights about technology's measured value can help you

  • Make decisions about technology adoption

  • Assess the societal impact of the tech you build

  • Enhance technology governance and oversight

  • Explore challenges through a fresh lens

Sample Use Case Scenarios

Civitaas Market Intelligence Sample Report

Market Intelligence

Client Claim: We expect workflow improvements from the AI agents we have already deployed in our medical center.

Goal: Assess medical center transformations due to AI  agent deployment.

READ MORE…

Civitaas Call Center Sample Report

Call Center

Client Claim: We expect workflow improvements from the AI agents we have already deployed in our medical center.

Goal: Assess medical center transformations due to AI  agent deployment.

READ MORE…

Civitaas Healthcare Sample Report

Health Care

Client Claim: We expect workflow improvements from the AI agents we have already deployed in our medical center.

Goal: Assess medical center transformations due to AI  agent deployment.

READ MORE…

About Us

Civitaas is co-founded by research scientists with expertise in Al ethics, human behavior, measurement, and applied and theoretical Al — along with decades of experience connecting technology development to the people who use and manage it.

Gabriella Waters, Civitaas Co-founder

Director of the Cognitive & Neurodiversity AI & Robotics & Digital Twin Labs at Morgan State University, Gabriella brings expertise in AI innovation, AI metrology, and policy advising.

LinkedIn | Google Scholar

Gabriella Waters

Reva Schwartz, Civitaas Co-founder

Linguist, measurement scientist and CEO of VernacuLab, Reva brings expertise in AI risk, operational oversight, and sense making in complex environments.

LinkedIn | Google Scholar

Reva Schwartz

Civitaas Can Help You Answer These Questions:

Could users assume the AI’s responses are fully accurate, and how might that overconfidence affect our credibility?

How often might users treat the AI as infallible, and what risks could that pose to customer satisfaction?

Behavioral Influence

What happens when users anchor on the AI’s first response—even if it’s incorrect—and how could that create broader issues?

Could users believe the AI shares our company’s judgment, and what happens if its guidance contradicts our values?

Could reliance on quick AI answers diminish users’ own skills, increasing support demands and future development costs?

If users adopt the AI’s way of framing problems, how might that limit creativity and make us seem less forward‐thinking?

How likely is it that users will stop questioning repetitive AI suggestions, and what impact could that have on our product’s reliability?

If users accept AI answers without verification, what kinds of errors could reflect poorly on our brand?

If users interpret the AI’s tone as genuine understanding, how might any mistakes damage our reputation?

Decision-Making & Overreliance

In what ways could users’ past experiences with other tools lead them to mistrust or overtrust our AI, slowing its adoption?

Trust and Perception

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